Coterie enables and enhances forward-thinking comp program by partnering with Assemble
Summary
Coterie enables and enhances forward-thinking comp program by partnering with Assemble
Coterie is an innovative consumer brand that’s changing the baby care industry with its mission to make parents' lives easier. As Coterie has grown, the Executive team prioritized the need for a compensation philosophy that was both equitable and scalable - to show up for their employees the same way they show up for their customers.Â
However, the challenge lay in developing a system that would reflect the company’s values and address employee needs, while also being competitive in the market.
In collaboration with Assemble, Coterie's leadership crafted a two-pronged compensation approach: leveraging robust benchmarking data to target above market comp, while concurrently working with Coterie to draft an employee compensation program that received approval from the Board and could be implemented company-wide.
“Feeling confident in our data set was a non-negotiable, and we found with that with CTC. The comp bands are highly relevant to our roles, and as we scale and build out different functions we are able to do so much more efficiently and quickly in a way that is intentional and aligns with our compensation philosophy.”
Frank Yu
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CEO at Coterie
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Coterie is a modern baby care brand that engineers thoughtful diapering solutions of the highest quality to make parents' lives easier. Similarly, Coterie was committed to offering thoughtful, quality, and competitive compensation packages to their employees–but first, they needed to establish a compensation philosophy built on market data.
Challenge
Executive team wanted a complete tool for market data and workflows
"We chose to partner with Assemble and Carta not only because of their commitment to helping us create a robust model that aligns with our goals and values. But also because they’ve provided us with an exceptional platform that ensures our continued success–not just from an administrative standpoint but also serving as a valuable resource for the team in the future."
Katherine Donner
SVP, People at Coterie
"We chose to partner with Assemble and Carta not only because of their commitment to helping us create a robust model that aligns with our goals and values. But also because they’ve provided us with an exceptional platform that ensures our continued success–not just from an administrative standpoint but also serving as a valuable resource for the team in the future."
Katherine Donner
SVP, People at Coterie
Painpoints
For Frank Yu (CEO) and Katherine Donner (SVP, People), the primary challenge was to devise a market-based compensation solution that would gain the confidence of their employees and their Board.
The goal was clear: establish a best-in-class compensation program that delivers above-market compensation while securing the proposal's approval from the Board through a comprehensive, data-driven, and values-based approach.
Recognizing the value of market-relevant data, Coterie was introduced to Carta's benchmarks to help build their bands. This ensured that the compensation bands created were competitive and relevant.
“Feeling confident in our data set was a non-negotiable, and we found with that with CTC. The comp bands are highly relevant to our roles, and as we scale and build out different functions we are able to do so much more efficiently and quickly in a way that is intentional and aligns with our compensation philosophy.”
Frank Yu
CEO at Coterie
“Feeling confident in our data set was a non-negotiable, and we found with that with CTC. The comp bands are highly relevant to our roles, and as we scale and build out different functions we are able to do so much more efficiently and quickly in a way that is intentional and aligns with our compensation philosophy.”
Frank Yu
CEO at Coterie
Recognizing the value of market-relevant data, Coterie was introduced to Carta's benchmarks to help build their bands. This ensured that the compensation bands created were competitive and relevant.
Results
180+ Custom Compensation Bands
Coterie successfully developed over 180 custom compensation bands, using Assemble's guidance and Carta market data. These bands went beyond the norms, reflecting an “above market” percentile, resonating with Coterie’s commitment to excellence.
“We're committed to maintaining competitiveness and fairness in our benchmarking and offerings. Creating something that works for us today doesn't mean we won't continue to evolve our philosophy in the future. Through our ongoing collaborative efforts, we’ll uphold our dedication to our team and ensure we stay true to our commitment."
Katherine Donner
SVP, People at Coterie
“We're committed to maintaining competitiveness and fairness in our benchmarking and offerings. Creating something that works for us today doesn't mean we won't continue to evolve our philosophy in the future. Through our ongoing collaborative efforts, we’ll uphold our dedication to our team and ensure we stay true to our commitment."
Katherine Donner
SVP, People at Coterie
Coterie successfully developed over 180 custom compensation bands, using Assemble's guidance and Carta market data. These bands went beyond the norms, reflecting an “above market” percentile, resonating with Coterie’s commitment to excellence.
Equity Refresh Program
Inclusivity was at the forefront, with employees being integrated into an equity refresh program built on Carta Total Compenstion ranges. Managed through Assemble, it ensured that the decisions were transparent, uniform, and reflective of Coterie’s values.
"We chose to partner with Assemble and Carta not only because of their commitment to helping us create a robust model that aligns with our goals and values. But also because they’ve provided us with an exceptional platform that ensures our continued success–not just from an administrative standpoint but also serving as a valuable resource for the team in the future."
Katherine Donner
SVP, People at Coterie
"We chose to partner with Assemble and Carta not only because of their commitment to helping us create a robust model that aligns with our goals and values. But also because they’ve provided us with an exceptional platform that ensures our continued success–not just from an administrative standpoint but also serving as a valuable resource for the team in the future."
Katherine Donner
SVP, People at Coterie
Inclusivity was at the forefront, with employees being integrated into an equity refresh program built on Carta Total Compenstion ranges. Managed through Assemble, it ensured that the decisions were transparent, uniform, and reflective of Coterie’s values.
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About Coterie
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Coterie is a modern baby care brand that engineers thoughtful diapering solutions of the highest quality to make parents' lives easier. Similarly, Coterie was committed to offering thoughtful, quality, and competitive compensation packages to their employees–but first, they needed to establish a compensation philosophy built on market data.Â
“Feeling confident in our data set was a non-negotiable, and we found with that with CTC. The comp bands are highly relevant to our roles, and as we scale and build out different functions we are able to do so much more efficiently and quickly in a way that is intentional and aligns with our compensation philosophy.”
Frank Yu
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CEO at Coterie
About Coterie
‍
Coterie is a modern baby care brand that engineers thoughtful diapering solutions of the highest quality to make parents' lives easier. Similarly, Coterie was committed to offering thoughtful, quality, and competitive compensation packages to their employees–but first, they needed to establish a compensation philosophy built on market data.Â
Highlights
Painpoints
Key Results
The Challenge
Requirements
The solution
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Partnership Impact
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